Our Story

Fashion jewelry always seemed to rely on gold or silver finishes — no matter who it was for. I wanted to find pieces that could stand out and match bold, modern style — where color and character are just as important as shine. But even as more e-commerce brands emerged, something was still missing.

As a car and racing enthusiast, I'd always been fascinated by the modifications people made to their vehicles — especially titanium exhausts. Under heat, titanium transforms into stunning, vibrant colors. That spark of inspiration led me down a path: What if jewelry could capture that same bold, unexpected beauty?

- Founder: Pratham Jain
Rose gold and white gold bracelet placed on a whiskey glass with a black background

Our Mission

We exist to give you more than just jewelry - we give you choices. Choices to express yourself. Choices to stand out. Choices to wear something that reflects who you are, not just what's trendy.

Color is expression. It's a statement. It's personality. And for too long, jewelry has been limited to gold and silver. We're changing that.

Our goal is to create pieces that are unique but wearable, bold but versatile, innovative but timeless. We blend vibrant and classic colored finishes — so our designs look striking without being out of place.

Our Values

Innovation

We leverage cutting-edge coating technology to create finishes that didn't exist in jewelry. We're not here to follow trends - we're here to set them.

Self-Expression

Jewelry should reflect your personality, your mood, your style. We design pieces that give you the freedom to express yourself however you choose.

Exceptional Quality

From materials to craftsmanship, we never cut corners. Our jewelry is made to be worn every day, everywhere - no exceptions.